PUBLICIS GROUP

HQ LIGHTING SIGNATURE

After 24 months of designs, research and preparation, the facade of the Publicis headquarters on the Champs Élysées is putting on a dazzling show every night. 17,000 LEDs will transform it into a unique light feature.

Resident signature show

Mall & casinos

Public places

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Publicis Group Lighting Show, thrilling millions of spectators from around the world with unforgettable moments for

7

Years

99

Days

11

Hours

0

Minutes

11

Seconds

This new light and digital attraction uses unprecedented and remarkable technological prowess and will happen at every sunset.

Paris, France

2014

The challenge was insane… To install a technological structure on an already complex architectural piece.  To interpret each convex curve of the 153 glass sheets, ECA2 had to design a unique prototype, the only one of its kind in the world.  The aim was to make the building the new spectacular night time place-to-be on the world’s most beautiful avenue!

ECA2’S MISSION

Turnkey Show Production
Creation
Design
Production
Operation

Drag

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Technologies

3D video mapping

Drones

Fire

Fireworks

Laser

Led

Light

Mechatronic

Music

R&D

Water effects

Water screen & hologram

100000000

TOURISTS PASSING BY THE CHAMPS-ÉLYSÉES EVERY YEAR

0

SQM OF CURVED GLASS FACADE TO BE COVERED

0

CONVEX GLASS SHEETS