PUBLICIS GROUP

HQ LIGHTING SIGNATURE

After 24 months of designs, research and preparation, the facade of the Publicis headquarters on the Champs Élysées is putting on a dazzling show every night. 17,000 LEDs will transform it into a unique light feature.

Resident signature show

Mall & casinos

Public places

Publicis-Group-Lighting-Signature-9
Publicis-Group-Lighting-Signature-8

Publicis Group Lighting Show, thrilling millions of spectators from around the world with unforgettable moments for

6

Years

104

Days

21

Hours

24

Minutes

18

Seconds

This new light and digital attraction uses unprecedented and remarkable technological prowess and will happen at every sunset.

Paris, France

2014

The challenge was insane… To install a technological structure on an already complex architectural piece.  To interpret each convex curve of the 153 glass sheets, ECA2 had to design a unique prototype, the only one of its kind in the world.  The aim was to make the building the new spectacular night time place-to-be on the world’s most beautiful avenue!

ECA2’S MISSION

Turnkey Show Production
Creation
Design
Production
Operation

Drag

 Publicis-Group-Lighting-Signature-9
 Publicis-Group-Lighting-Signature-8
 Publicis-Group-Lighting-Signature-7
 Publicis-Group-Lighting-Signature-5
 Publicis-Group-Lighting-Signature-4
 Publicis-Group-Lighting-Signature-2
 Publicis-Group-Lighting-Signature-3
 Publicis-Group-Lighting-Signature-0resize
 Publicis-Group-Lighting-Signature-00resize

Technologies

3D video mapping

Drones

Fire

Fireworks

Laser

Led

Light

Mechatronic

Music

R&D

Water effects

Water screen & hologram

100000000

TOURISTS PASSING BY THE CHAMPS-ÉLYSÉES EVERY YEAR

0

SQM OF CURVED GLASS FACADE TO BE COVERED

0

CONVEX GLASS SHEETS