THE MAGIC BOX SHANGHAI WORLD EXPO

THE MAGIC BOX

SHANGHAI

WORLD EXPO

State Grid Corporation of China,the largest electric power transmission and distribution company in the world, entrusted ECA2 with the task of designing the multimedia show for their pavilion.

Indoor shows

Expos

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ECA2 devised the scenography and show concept, and was in charge of the artistic direction of the image and sound content; the team also performed thorough technical studies to prepare all the elements required for this ambitious and complex project.

Shanghai, China

2010

The show venue, the Magic Box, is a 20-meter-high cubic theatre with screens covering the walls, ceiling and floor. In this fully immersive four-minute show, the audience is located in the centre of the Magic Box and taken on a visual and audio journey through electric energy.

ECA2’S MISSION

Concept

Creative & Technical studies

Design

Development

General Coordination

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